What Do Brands Look For In An Influencer?
It's no secret that brands look for certain qualities when looking for influencers to work with. So what kind of qualities are we talking about?
The information I am giving to you comes from Chief Marketing Officer of TapInfluence, Holly Hamann.
1. Content Relevance
Brands want to reach a specific target audience. That's why it's so important to have a niche in this business! If a hiking boot company is looking for an influencer to work with, they want to work with someone who's audience is clearly into hiking. If you have a very specific audience that this brand is trying to reach, they might be willing to pay you more to get in front of them than someone who has a more generic audience.
2. Post Frequency
It is important to show businesses that you will show up for them! If you only post randomly once every couple weeks or months it shows them that your audience might not be that engaged with your content. It also shows them that you might not be dedicated to your content, website, or blog. Something they look for is how active you have been in the past month or two.
3. Content Quality
4. Audience Engagement
5. An Angle
Because influencer marketing is very popular now it's important to find a way to stand out. Maybe you're bilingual, maybe it's your culture, or even just your story. But I encourage you to dig deep and find what makes you unique!
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Hope you found this blog helpful!
Wishing you all the best,
“10 Things to Look for in an Influencer.” TapInfluence, 29 Sept. 2017, www.tapinfluence.com/ten-things-look-influencer/.