dear fig
It's about time they start paying rent!
30 Day growth & viral challenge for petfluencers!
30 Days of Individualized Coaching -- The Ultimate 2025 Strategy to Starting and Growing Your Pet's Page for ONLY $89!
Challenge Closed!
Join the Waitlist Below!
Don't keep waiting for "someday."
New year, new goals, and a clear path forward. This is your sign to start the pet page you’ve been dreaming about. This challenge is designed for people starting from zero (or close to it) and teaches you how to set up your page, create viral content, and actually grow followers.
30 DAY CHALLENGE - HOW DOES IT WORK?
You'll receive one message a day in our private FB group giving you a detailed action step to take. Each action step is open for questions, feedback, and individualized coaching.
This challenge will give you the exact strategy I used to grow 500K followers in 6 months. You'll learn my viral reel structure, how to turn viewers into followers, and how to post with clarity, consistency, and intention.
For best results you can join this challenge in real time OR keep the messages and implement them on your own time. You receive lifetime access to the materials and information.
HEAR FROM PAST STUDENTS
"My Instagram was STUCK at 200 followers, just 1 month after the challenge and I've grown to 18,000 and my TikTok has grown 50,000. I truly couldn't have done it without you and your class."
- @soccercatmom
Rescue & Foster Cats
"Guess who just hit 10K followers! This class gave me the tools and confidence to turn pet influencing into a real career. I can actually see a future where I leave my job. Thank you for showing my lizards and I what's possible!"
- @armanireptiles
Bearded Dragons
"Now I use your Content Structure document EVERY time I post and it's made my engagement more predictable and consistent. The challenge is super organized and the personal coaching for just $80 is an incredible value. Your info is the most valuable I've found, and I've spent thousands on other courses before."
- @interiorswithcats
Interior Design with Cats
HERE'S WHAT YOU'LL LEARN!
Day 1: Goal Setting
Day 2: Choose a Niche
Day 3: Choose a Handle
Day 4: Creating your Page & Bio
Day 5: Content Pillars
Day 6: Coming up with Content Ideas
Day 7: On-Camera Confidence (It's not necessary tho!)
Day 8: Reels vs Photos
Day 9: Viral Reel Structure
Day 10: How to Tell a Good Story and Hold Attention
Day 11: How to Film your Pets
Day 12: How to Edit Videos
Day 13: Choosing an Audio
Day 14: Creating a Signature Style
Day 15: Create first post(s)
Day 16: Caption writing
Day 17: Staying Consistent and Repurposing Content
Day 18: Trends, Trends, Trends
Day 19: Remaking Viral Content (Without Copying)
Day 20: Stories and Highlights
Day 21: Algorithm Best Practices - Hashtags & Schedule
Day 22: Post First Post
Day 23: Increase Engagement Tricks
Day 24: Posting on Multiple Platforms
Day 25: Gathering Analytics and How to Use Them
Day 26: Content Audits & What to Double Down On
Day 27: Creating Repeatable Viral Series
Day 28: Community Building
Day 29: Taking Breaks and Keeping your Sanity
Day 30: Recap / Parting Words
So are you ready TO MAKE YOUR PETS FAMOUS?
WAIT, WHO AM I AND WHAT DO I KNOW?!
Hey, I'm Chas!
I've been a full time travel content creator on my page @through.the.llyns for over 5 years. During this period we traveled the world full time, but in 2022 we decided to settle down. Thus my miniture zoo was born. Back in 2022, I decided to start documenting the journey of my new pet page, @dear.fig. My goal was simple: I wanted its growth to be real and genuine, especially since I was also delving into coaching on my travel page. I wanted to show myself that my methods could work for anyone, no matter their niche. So, rather than relying on my established page, I decided to let @dear.fig grow organically, without any shortcuts.
by the end of 2023 that page had grown 700K+ followers and earned over $200,000
Proving that my methods work! Now, I'm sharing my strategy with you!
#nogatekeeping
but are you actually a good teacher?
Don't just take it from me, hear from my students
SOME QUESTIONS YOU MIGHT BE ASKING
There's no need to start your page beforehand if you haven't already. The challenge was written for people starting at 0, but if you already have a page that's okay too!
If you already have followers but aren’t sure how to turn your page into income, you’re not alone. Monetization is a completely different skill than growing, and most creators never learn how to bridge that gap. That’s exactly why I created my Monetization Challenge, which runs every June.
Inside the challenge, I break down how to price yourself, pitch brands, secure paid collaborations, and build sustainable income streams — even if you’ve never made a dollar from your page before. It’s designed specifically for creators who already have an audience and are ready to turn that attention into real revenue, without relying on guesswork or unpaid brand deals.
This challenge is written specifically for pet accounts. You can certainly apply the tips for another niche, but you will have to do the mental gymnastics of figuring out how to do that. If you're looking for guidance in another niche, I recommend checking out my Insta Secrets Ebooks!
You will need to dedicate 1-3 hours a day for the next 30 days to see the full benefits of this challenge. It will require a lot of work and dedication, but it will be WELL worth the hard work. Putting you right on track to becoming a successful petfluencer.Â
If you want to participate, but don't have the time this month you can still join now, keep the texts, and implement them on your own time!
Meet the coachesÂ
I’m a full-time content creator, entrepreneur, and pet mom to 9 pets. I’ve built two successful creator brands in completely different niches, which has given me a deep understanding of how content, growth, and monetization actually work across platforms.
My pet page grew 500K followers in just 6 months, and I went on to earn $200,000 in my first year as a petfluencer. Inside this challenge, I teach the exact systems I use for viral content, sustainable growth, and turning a passion page into a real business — without relying on trends or guesswork.
Maddie (@maddie.travel) is a former student of mine who has absolutely excelled in her niche. She’s grown her page to 164K followers and is now a full-time content creator and coach in the self-love and personal growth space.
She brings a powerful perspective on confidence, consistency, and showing up online as yourself — helping creators overcome self-doubt and build brands that truly connect.
Nikki (@nikkiitomlin) is a full-time content creator with 100K followers and my assistant. She lived with me during the early stages of my pet page and was deeply involved in the trial-and-error phase that helped shape the strategy behind its rapid growth.
She has a behind-the-scenes understanding of what actually works and brings a practical, execution-focused approach to content, systems, and consistency — helping creators stay on track and keep moving forward.
